| :you should have done your research on the market . The >four P's of marketing, Price, Product, Packaging, >Placement. You failed on all four P's. Y You failed 25% of them. What the hell school told you packaging was one of the P's? >You failed to relize what the alternatives were to your >product (DIY hardware store parts that do the same thing). I think everyone *realizes* DIY is an alternative. How much is your time worth? >You failed to understand your potential customers. If you >were selling this on a Porsche forum, you would probably >get more bites because Porsche owners don't care about $30 >because they are in higher income bracket and may not be >do-it-yourself types. I don't know where the $30 figure is coming from. But if you're a Z owner and can't afford $30 for something you'd rather let someone else construct, you need a Honda. >You failed to relize that using a bike hand pump may not >be adequate for pressurizing to find boost leaks. The instructions I received specifically said to use an air compressor. >You used the wrong fittings. A tire chuck fits perfectly on the fitting. $1.29 at your local hardware store. If you don't have one, you need one. >Before offering any product, ask yourself, would you buy >something like this for this price , why or why not? Ask >your peers the same question. What is the competition >like? Just basic marketing principles people never take >the time to research. When are you going to construct and mail $10 boost leak testers to people that can't or don't have the time to construct them?
Dustin
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